"Power Moves" sees Shaq & AI Lace Up for Reebok’s Resurrection

NBA Legend Shaquille O'Neal's latest business venture involves teaming up with Netflix for the six-part series Power Moves. The series will appeal to sneaker enthusiasts and basketball fans. Shaquille O'Neal executive produces, and Ian Gelfand directs.

"Power Moves" straightforwardly examines Reebok's cultural and athletic resurgence strategy, with significant industry leaders leading the charge. Reebok Basketball now has Shaq as its President and Allen Iverson as Vice President.

The return of Shaq to Reebok holds poetic significance because this is the company that initially gave him his first sneaker endorsement. The standout element of Power Moves is the dynamic connection between Shaq and Iverson. AI gained fame for his confrontational style against opponents and league dress code disputes.

However, he demonstrates an evolved persona with thoughtful insights and measured conduct while retaining his authentic hip-hop edge. He has matured, and his charismatic presence is fresh to define. He enters meetings with the same commanding presence he displayed when entering the tunnel.

"Power Moves" stands out because it masterfully combines elements of nostalgia with progressive ideas. Reebok's Boston headquarters transforms into an innovative hub while we observe as the brand ventures into future possibilities. The standout moment arrives when Angel Reese leaves college success behind to join Reebok's next-generation campaign. It feels like history repeats itself when I watch young stars get ready to sign their first contracts. The transition of greatness from legendary figures to their emerging successors creates a profound experience.

Gelfand presents six episodes that remain tightly focused while eliminating all unnecessary content. Power Moves maintains its focus during branding discussions and talent searches while rebuilding street credibility. It's part sports doc and part cultural blueprint.

This show isn't just about shoes. Two basketball legends are shifting power moves from the court to the boardroom while redefining their space and rewriting traditional playbooks.

Anyone who values footwear culture and the pursuit of excellence should watch "Power Moves." Shaq and AI are revitalizing Reebok and fundamentally transforming the brand.

Final Grade: B+

All episodes of "Power Moves" are now available to stream.